Monday, December 13, 2010
Lew Keilar/ FIRST DATA Whiteboard animation
Made popular by RSA Animate (check them on You tube) white board animating relies on the illustrator to draw without prep sketches or tracing.
This commission for First Data came through Ben Goss of PP and the yello agency in Sydney on very short notice. I felt up to the task based on my own experimentation in filming illustration (http://www.youtube.com/watch?v=5NzrbblRIWw) and gave it a whirl.
The shoot took a day; the camera was on an overhead jib and the whiteboard was laid out flat underneath it. Weird drawing position combined with an audience of the DoP; 3 creatives; a grip; the clients rep; the studio owner and also a junior who just wanted a look, it was, at times, intense!
This is a slightly shortened version. The unedited film was used at a major First Data sales conference and turned dry statistics into something entertaining.